This new counselling centre was started to fulfill a desire to help couples thrive. The centre needed a visual identity that best represents them, their services and their clients.
The logo forms a strong link between the individuals in a couple, while the ‘house’ in the centre symbolizes the foundation of the relationship.
The colour palette was thoughtfully chosen to stand out from other counselling centres and to create a trusting environment. The colours are comfortable, warm, and approachable. The website needed to stand out online to give a great first impression. Illustrations were then created to give the brand a truly unique and friendly approach used throughout the website as a common visual element.
The supporting print materials and illustrations needed to work together to create a balance of friendliness and professionalism.