Nexar
6.
Objective + Solution
Nexar is an organization rooted in excellence and committed to doing things the right way. They recognized the need for a striking brand that truly reflects the significance of their work. The freshly unveiled logo serves as a powerful representation of the synergy between the energy sector and the promise of a brighter future. This new identity now serves as a universal signature, seamlessly weaving its way through all of Nexar's communications.
This project was created in collaboration with The Met Agency.
SERVICES
Brand Identity
Creative Direction
Motion Graphics
Print Collateral
The future-focused identity of Nexar embraces a custom typeface that exudes heroism. This unique typography not only adds a distinctive touch to the brand's look but also offers versatility in extending into headlines and messaging. The solid and grounded "X" in the identity symbolizes the stability and efficiency of a pipeline. A contemporary touch is achieved by reducing the name Nexar to NXR on helmets and swag, creating a sleek and modern appearance. Moreover, the logo can even be animated, adding an element of motion and dynamic movement to the brand's overall visual identity.
