Underdog: Fundraiser
1.
Objective + Solution
The identity system for Youth Rise's third annual fundraiser was driven by the theme of championing the underdog, embodying resilience, tenacity, and optimism. We merged street art's vibrant energy with hints of sports culture, crafting a visually dynamic narrative that captures the gritty determination and camaraderie of both worlds.
SERVICES
Visual Identity
Creative Direction
Motion Graphics
Illustration
Social Media
Print Collateral
Merch + Apparel
Microsite
As part of our creative process, we used real spray paint pieces to give the design that authentic edge. With stencils in hand, we carefully applied the identity, capturing the raw vibe of street art. After scanning them into the digital world, we integrated these pieces into our work, creating everything from invites to posters and menus. The result? A versatile system with a genuine gritty texture that adds depth to the overall visual identity.
Video Production by: Nudge Creative
