We created a brand for a chiropractic care clinic that helps people with all different types of lifestyles move better. The goal for this visual identity was to create a brand that is approachable and professional without being overly clinical.
The visual identity features a logo that represents movement. The icon is created from the letter “S” that represents an abstract spine running down the middle. The icon also veers away from the typical anatomical spine to something that speaks more athleticism and physical activity. With that in mind, we created a brand that appeals to— not just athletes, but also to anyone who lives an active lifestyle in any capacity.
The visual identity system is flexible and adaptable.
We created a website that feels inviting and approachable. Sherwood Park Sport and Spine was founded by Dr. Josh Sedens to help all levels of athletes overcome injuries.