Youth Rise

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Client

Youth Rise

OBJECTIVE + SOLUTION

Youth Rise is a new organization that helps and empowers marginalized youth in the city of Edmonton through drop-in centres, sports programs, job preparation, and so much more.

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Identity

The visual identity utilizes a right angle above an abstract “YR” to communicate both the organization’s name and their approach to youth development. The right angle is a motif repeated throughout the brand to emphasize their mission and values.

Communication

We established Youth Rise as an organization that is youthful and hopeful. The challenge for this identity was to create a striking brand that appeals to youth and donors, while communicating a message of hope and resilience.