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True Beauty
Identity
Website
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Client
True Beauty Makeup Artistry
OBJECTIVE + SOLUTION
True Beauty Makeup Artistry needed help transitioning from being known as a wedding makeup company to a more refined makeup company that focuses on creative expression, editorial, personal branding, and selective bridal makeup. The primary goal for the visual identity was to create a balance between elegance and contemporary at every touch point.
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Identity
We achieved the elegant and contemporary visual goal by creating a logo system that can adapt to any application and a colour palette that feels light, natural, and complementary to the photography that captures their work.
Website
We created a website with unique layouts to emphasize their makeup artistry.
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Art Direction
The visual identity system is clean and complements their services.
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