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True Beauty

Identity
Website
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Client

True Beauty Makeup Artistry

OBJECTIVE + SOLUTION

True Beauty Makeup Artistry needed help transitioning from being known as a wedding makeup company to a more refined makeup company that focuses on creative expression, editorial, personal branding, and selective bridal makeup. The primary goal for the visual identity was to create a balance between elegance and contemporary at every touch point.

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Identity

We achieved the elegant and contemporary visual goal by creating a logo system that can adapt to any application and a colour palette that feels light, natural, and complementary to the photography that captures their work.

Website

We created a website with unique layouts to emphasize their makeup artistry.

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Art Direction

The visual identity system is clean and complements their services.

Project Gallery

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