True Beauty MUA

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Objective + Solution

True Beauty Makeup Artistry sought to shift its brand image from solely catering to weddings, to a broader focus on creative expression, editorial work, personal branding, and carefully selected bridal makeup. The main objective was to establish a visual identity that seamlessly merged elegance and contemporary elements across all brand touchpoints.

SERVICES

Brand Identity
Iconography
Motion Graphics
Social Media
Print Design
Media Kit
Website

Our goal was to create an elegant and contemporary visual identity. We accomplished this by developing a flexible logo system that can be applied in various contexts. Additionally, we carefully selected a light and natural colour palette, which complements the photography that showcases their work. This approach ensured that our design not only adapts to different applications but also harmonizes with the overall aesthetic of their brand.

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